THE KROGER CUSTOMER CABIN AT ROCK EAGLE
A huge thank you to Horace
Hamilton and the entire Kroger team for their efforts to raise the funds
Customer Cabin at Rock Eagle 4-H Center!
The first corporate partnership for the Rock Eagle cabin campaign was begun
by the Kroger Company in 2007. Horace Hamilton, VP for Operations at Kroger,
pledged support of the rebuilding of cabins through a paper icon campaign
to be carried out in all Georgia stores. This paper icon campaign successfully
raised both awareness and funds to support the Kroger Customers Cabin. Kroger
employees were strong supporters of this campaign and were instrumental
in its success each year. 4-H youth, along with their county extension agents,
were fully engaged in this campaign in a variety of ways and worked to raise
funds and create awareness of their local programs.
Georgia 4-H, representing over 170,500 youth and thousands of 4-H alumni
and supporters in the state, was proud to have Kroger as our first
corporate partner in the Rock Eagle 4-H Center Cabin Campaign. Funds
raised through this cause marketing campaign supported construction
of the Kroger Cabin at Rock Eagle 4-H Center located in Eatonton, GA.
Background on the Current Cabins: The fifty-four cabins at Rock
4-H Center have served over three million 4-H members and adults, through
4-H events and other youth and adult conferences, for over fifty years.
The current cabin that was designed in the early 1950s was a very useful
design, and many of the cabins were slightly modified during a major
renovation in the late 1980s. Today, the cabins do not serve the needs of
Rock Eagle users as well as they once did. Because of the deterioration
of the structures, it is now time to construct new cabins at Rock Eagle
4-H Center. In the summer of 2004, the Rock Eagle staff began the design
of a prototype cottage. By the time the design was completed in the fall
of 2004, money was secured to construct the prototype cabin. The prototype
cabin is now open and in use at Rock Eagle 4-H Center. The Rock Eagle staff
and architects are using this opportunity to modify the prototype design,
so that when the cabins are replaced, the new structures can provide the
best possible guest quarters for the 4-H Center. The new cabin features
handicap accessible rooms and will sleep twenty-two people, compared to
the eighteen in the existing cabin.
Our Commitment: The Georgia 4-H Program is excited aboutour partnership
with Kroger employees in the State of Georgia to create awareness of
the impact 4-H has on youth throughout this state and to educate 4-H
youth and alumni of Kroger's generosity to the communities in which it
serves. Georgia 4-H Extension Agents and 4-H youth helped promote this
campaign and visited Kroger stores to express appreciation and inform
employees of many of the local activities in which 4-H youth are involved.
At the conclusion of this campaign, we will have not only raised funds
to support the 4-H program, we will have built on the outstanding reputation
of Kroger stores in each community and educated Kroger customers and
others in the community about the 4-H program which aims to assist youth
in acquiring knowledge, developing life skills, and forming attitudes
that will help them become self directing, productive, and contributing
Looking to the Future Through Kroger's Support: Through the support
of Kroger employees and customers, the Kroger 4-H Cabin Campaign displayed
a tremendous level of support for the Rock Eagle cabin initiative to
raise $27 million over the course of the fundraising campaign. By continuing
the public and private partnership which made the construction of Rock Eagle
possible in the 1950's, Georgia 4-H'ers across the state will continue to
have the best 4-H center in the nation.
Thank you for your support! We look forward to “Making the Best Better” through
your involvement in this campaign!
If you are interested in supporting the Rock Eagle 4-H Center Cabin Campaign
with a financial gift, please contact the 4-H Foundation office at (706)
542-8914. Naming opportunities are available.
Please note: The Georgia 4-H Foundation is a 501(c)(3)
organization. All donations made to the Georgia 4-H Foundation are tax deductible
according to IRS standards. Your contribution can be designated to support
a specific purpose that is important to you, or left unrestricted to be
used where the need is greatest.